We are called Peek & Co but this post is about “peaks” like “the top”.

Peak Oil Theory is the view that we will at some point (maybe now) reach the maximum daily production of oil that the world will ever reach, and from there it will be only down. Oil shortages and then oil runs out. It’s a scary scenario and seems like it must be *eventually* true.

Here is what it looks like:
See it bigger

Well, what about the web?

Everyone keeps saying that the PC Era is ending. Steve Jobs was the leader of this movement. And here is what he said about the web:

We discovered something — people are going into apps. They’re not just going onto to websites. And people love apps. This is an entirely new thing — they aren’t using search, they’re using apps like Yelp. via Business Insider and SearchEnglineLand

If you believe in a theory like this then this recent snippet about last month on the web globally is huge news:

People searched less. BI